Two elements of better business development

first_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Leveraging relationships and partnerships has reaped benefits for University of Illinois Adam MertzAt its best, business development doesn’t simply translate to sales, hustling, or, vaguely, “partnerships.”Rather, in the words of Forbes contributor Scott Pollack, business development is best described as “the creation of long-term value for an organization from customers, markets, and relationships.”The University of Illinois Employees Credit Union in Champaign lives and breathes this philosophy, says Susan Toalson, chief marketing officer for the $288 million asset institution.The exercise boils down to two elements, Toalson told attendees of the 2014 CUNA FUSE Branch Operations and Business Development School in San Diego:Understand your corporate strategic goals and incorporate them into an actual business development plan; andLeverage relationships and partnerships within your community to attain specific and subjective results for your credit union.“To prioritize your efforts, you must first understand your corporate strategic goals,” Toalson says. continue reading »last_img read more