Stand out from your competition

first_img ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr If this all seems a bit out of your comfort zone, That’s just fine. We hope you’re happy staying right where you are! Just take a look around and enjoy your view, fighting for elbow room with everyone else. One of many. Lost in the crowd. continue reading » Face it, you’re one of many financial institutions. Why should someone join your credit union instead of their nearest available bank? If your answer is that you have great rates or that you help people…guess what? That’s what everyone else says too. The key to winning new members is to set yourself apart from the pack. Your Marketing Co has helped over 40 credit unions find their voice; today we’ll give you some tips free of charge.Be weird. Be quirky. Be imaginative.It’s the things that are different that makes a lasting impression. The Super Bowl is known for having interesting ads – why not evoke that kind of out-of-the-box thinking year-round? What’s more memorable: a happy couple dangling keys out of the window of a car or a fat cat driving a car? If a picture is worth a thousand words, make yours matter.Use as few words as possible.People are busy. They have short attention spans. Nobody has time to read a paragraph on your flyer. Why clutter up prime visual real estate with details? Keep it in the compliance, that’s what it’s there for anyways! It’s better to be cheesy or witty than boring and forgetful.If you don’t understand what you’re selling, neither will your members.Complicated promotions with confusing caveats are ineffective. Get to the prize, the payout, the gain, the free food. People are selfish and hungry, if not hangry most of the time. If there is no gain, then there’s no point and people aren’t going to participate out of the goodness of their hearts. What’s the value of your product over someone else’s? Focus on that, and don’t overcomplicate things.last_img read more

Saturday’s significance as a day of remembrance hasn’t been lost on auctions

first_imgSeveral auction events are respecting the Remembrance Day minutes silence and delaying the start of their auction.EVEN the fast paced world of auctions will pause to reflect this weekend as we head into another weekend of buyer and seller action.A stroll through this Saturday’s listings revealed a number of agents recognised 11am November 11th will be an opportunity to take a moment and remember our fallen heroes. 46 Trafalgar Street, Morningside is one such event, with its start time marked as 11.01am.The two-storey contemporary designed family home in one of Brisbane’s most desirable suburbs will be offering four-bedrooms and two-bathrooms on a 453sq m block. 149 Lytton Road, Balmoral.There will be a call for bids from 11.15am as Drakos Real Estate principal Chris Kazonis seeks a new owner for the three-bedroom, one-bathroom renovated cottage.“This property offers the ideal opportunity to enter the Balmoral market at entry level for renovated cottages in this popular locality,” according to the listing.No doubt there’ll be a cue of bidders ready to make it theirs.Follow Kieran Clair on Twitter at @kieranclair 46 Trafalgar Street, MorningsideThe clean colour palette and quality fitout will appeal to those looking to establish their brood close to great retail and cafe facilities, and parklands.At 11.10am expect to see 18 Thirteenth Avenue, Kedron drum up quite a bit of excitement as this beautifully finished home looks for new owners.The house was designed by architect Amelia Lee under a brief from owners Hazel and Darryl Coalter who required a family home that would grow with them.More from newsParks and wildlife the new lust-haves post coronavirus23 hours agoNoosa’s best beachfront penthouse is about to hit the market23 hours agoHazel and Darryl Coalter will see their home at 18 Thirteenth Avenue, Kedron call for bidders at 11.10am on Saturday November 11. Photo: AAP Image/Claudia BaxterMrs Coalter said a work relocation has prompted a reluctant sale of their property.“This house really has helped us be the best kind of family that we can be for each other,” Mrs Coalter said.“When the truck drives away with all our stuff in it, there’s going to be tears,” she said.Another tip of the hat to Remembrance Day will occur at 32 Prince Street, Paddington. center_img 32 Prince Street, Paddington.While advertised as an 11am start, Urban Agents principal Daniel Argent said there will be a moments silence before they get things underway sometime after 11.01am.Mr Argent said the home has garnered a lot of interest, and it’s not surprising.The property provides for a nicely finished three-bedroom, one-bathroom home on 491sq m of land within strolling distance of Rosalie Village cafes and Latrobe Terrace retail.Agents have left plenty of time margin between the minute’s silence and the start of the event at 149 Lytton Rd, Balmoral. last_img read more

Backup QBs take reps but Daniels will start

first_imgSenior cornerback Iman Marshall squats alone in the middle of the AT&T Field during the Cotton Bowl last season. (Tucker Judkins | Daily Trojan)With rivalry week ramping up, the Trojans took the field to focus on discipline and tempo on Wednesday. Redshirt sophomore quarterback Matt Fink saw some action on Wednesday, splitting non-contact reps with redshirt freshman quarterback Jack Sears, but head coach Clay Helton made it clear that there is only one starting quarterback for USC.“We’re fortunate to have three great quarterbacks, but JT is the starter,” Helton said. “Last week’s stall was not the act of the quarterback.”The emphasis for the offense this week will be to sustain full drives, converting third downs in order to keep the UCLA offense off the field, and the team drilled third down situations throughout practice. The Trojans have just a 38 percent rate of effectiveness converting on third down so far this season, a statistic that barely ranks in the top 100 teams of the country. This inability to close third downs has forced the team to rely instead on breaking off large plays rather than building plays that march from one end of the field to the other. Although the team has slightly improved as the season progressed, Helton stressed that it will be vital for his team to find its rhythm on third down to last through all four quarters in the Rose Bowl.In the dependably competitive atmosphere of the crosstown rivalry game, Helton is also emphasizing the importance of cool heads throughout every level of his team. Against Cal, the Trojans suffered a critical penalty when senior cornerback Iman Marshall jawed at the Cal sidelines after an incomplete pass. Instead of forcing Cal to kick the ball away on fourth down, the penalty gave the Bears the first down necessary to pull out the win.“On Monday, I addressed the team and apologized for my actions,” Marshall said. “That did have an effect on the game.”Helton said that he was proud of Marshall. But apologies won’t be enough when the team faces UCLA; discipline will be necessary. “I don’t know what was said,” Helton said of the confrontation. “Usually it’s the second guy who gets caught. They need to learn that.”Injury reportRedshirt freshman defensive lineman Jacob Lichtenstein returned to practice after sitting out at the end of Tuesday’s practice with a shoulder tweak. Freshman cornerback Olaijah Griffin also returned to play after sitting out on Tuesday.Junior linebacker Oluwole Betiku and sophomore linebacker Juliano Falaniko both worked out with a trainer along the sidelines throughout practice, with Falaniko putting on a helmet to close out his one-on-one training on the way back to full-contact play.Offensive linemen senior Chuma Edoga and redshirt junior Clayton Bradley remain completely out of practice, along with defensive linemen sophomore Brandon Pili and junior Caleb Tremblay. Redshirt senior tight end Austin Applebee also remained out of pads for practice on Wednesday.last_img read more