Five things lenders should do to target millennials

first_imgby: Kelly BoothThere is a lot of excitement about this year’s housing market – and for good reason. Low rates, rising home values, lower down payment requirements and an improving economy have created a great climate for first-time home buyers – especially the millennials, who many are counting on to help resuscitate the housing market.But, the millennial generation isn’t like previous generations. To successfully target this group, lenders need to change things up because what worked for other generations may not work so well for this one. What follows is a short list of where to start:1. Get WiredLast year’s Fannie Mae report “Technology Use in Mortgage Shopping” found that among borrowers who got a mortgage during the previous three years, more than half looked for their lender on the Internet, and nearly half (46%) got their quotes online. It’s a given that millennial home buyers are shopping online at much higher rates. So if lenders are not spending part of their time looking for business online, they are putting their future at risk. continue reading » 12SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Mapping a healthy workplace

first_img 8SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Sixty-two percent of respondents to the Staples Business Advantage 2016 Workplace Index say the availability of a wellness program is a selling point when looking for a new job, but 58 percent say their workplace doesn’t offer one. So it’s no wonder companies are talking about them a lot these days.A large part of the ROI that comes from instituting health and wellness programs is, obviously, healthier employees. Sixty-one percent of Aflac’s annual Workforces Report’s participants report they’ve made healthier choices and experience higher job satisfaction levels due to their companies’ wellness programs. And what goes hand-in-hand with healthier, happier employees, and improved productivity? Decreased overall health costs for their employers.Net Costs of NOT Creating a Healthy WorkplaceWith the end of summer upon us, and the dreaded flu season just around the corner, the healthier you can keep your workforce, the better. Staples’ Sixth Annual Flu Season Survey uncovered some pretty alarming statistics on just how many people come to work sick, and the financial impact unhealthy employees can have on an organization. More than half are still coming to work sick because they feel there is too much going on at work to take a sick day. continue reading »last_img read more